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Marketing Strategies to Increase the traffic of Your Business
By: Gustavo R. Lequerica
When we think of the Internet as a marketing tool, we think the best way to use is to focus on your attention on the online community and not too much on the potential costumers that don’t use the computer too much. I know is strange to think of the 21st Century without thinking that there are people who don’t know how to use very well a computer, and in business or marketing research we tend to forget that those people still exist and we don’t focus any effort to grab their attention so they can our business website because the publicity advertise was seen only in the net and not in other media.
The first strategy we need to use is: Grab the interest of any potential costumer by any mean, it doesn’t matter if we invest a little more than we expected, because a costumer that is loss is an income we are not going to see.
The second strategy we need to use is: Make the interface of your webpage easy to navigate, is the webpage is hard to navigate through people will lose interest on what you are offering to the world.
The third strategy we need to use is: Use other more popular mass media than the internet but always mentioning your website, because a website that is well advertises is a tool that will help any growing business.
The fourth strategy we need to use: do hyperlinks to your webpage, because hyper linking your webpage to more success website will increase the flow of traffic.
And the fifth and last strategy we need to use is: Use conventional and easy means, such as sending emails to your contacts about your growing business, or go to the street and give flyers to the people, remember that the most effective publicity is the one given mouth to mouth and the one that you can have a more close interaction with potential customers.
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